Mission & Values
The land made us who we are.
Every shirt we sell, we send 5% of it directly to Backcountry Hunters & Anglers. Backcountry Conservation is our trusted partner who is fighting to keep public lands public, wild places wild, and the country we love accessible to the people who actually use it.
Yes, it's not a lot. We know that.
We're a small brand, and we'd rather make a real commitment we can keep than a big one we can't. So here's the deal: those dollar only go up. As we grow, the number grows. Every milestone, we raise it. We'll tell you when, and we'll show you the math.
At the end of every year, we'll publish the total we sent. No glossy report. No fundraising thermometer. Just the number, and a photo of where it went.
That's the deal. Buy a shirt. Fund the fight. Pass it down.